Summer Vacation for Orchestra Nova! Not!!

The season has ended. So, you haven't heard much from Orchestra Nova for a month or so. No concerts in the summer - the staff must be enjoying life at the beach. Right? Wrong!!

Jung-Ho's been to South Korea for a conducting stint and he's spending the remainder of the summer at the world-renowned Interlochen Center for the Arts in Michigan where he leads all orchestral activities. But I can attest to the fact that he's spending lots of creative thinking time about how we can make Orchestra Nova's next season the best ever - the e-mails and phone calls are flying across the miles!

Marketing is in full swing - the Inspire magazine, market research, new programs, etc. etc. - but what I want to mention today are the 520 completed surveys that our May concert guests returned to us. We were thrilled with the response rate of returns and with the high overall rating for "the Orchestra Nova experience" (4.5 average on a scale of 1-5, 5 being the highest). However, what we were most interested in were the fantastic suggestions we received for making it even better. We are holding weekly staff meetings to develop and implement actions plans to address issues and suggestions in the feedback. WE DO CARE!

We are planning to conduct focus groups in September to continue our market research - our first focus group will be with Young Professionals. If you're interested in participating, send me an e-mail at: marketing@orchestranova.org.

Stay tuned - you'll be hearing from other staff members about their activities.

And, I'll be sharing some stories with you as we go along too!

Check out our web site: www.orchestranova.org